The supplement industry has spent years making vitamins easier to consume.
Capsules became gummies.
Powders became drink mixes.
And functional ingredients started appearing in everything from protein bars to sparkling beverages.
Now another format is gaining attention.
Dissolvable vitamin strips.
StripIt is expanding its supplement lineup with three new offerings: Vitamin C, Vitamin B12, and Vitamin D3+K2, bringing familiar nutrients into thin oral strips designed to dissolve in the mouth.
The concept is simple.
No large pills.
No mixing powders.
And no need to carry a bottle of water.
Instead, consumers place a strip in their mouth and allow it to dissolve.
The expansion reflects a growing effort among supplement companies to make daily nutrition more convenient, portable, and appealing to consumers who don’t enjoy swallowing capsules or chewing gummies.
But it also raises an important question.
Can a different delivery format make supplements easier to take without compromising the science behind the nutrients themselves?
From Two Products to Five in Less Than Three Months
StripIt’s expansion comes shortly after the company entered the supplement market.
Founded by brothers Noy and Vem Chatoyan, the Los Angeles-based wellness startup launched in 2026 with two products: Sleep and Digest Probiotic.
The initial lineup focused on two recognizable wellness categories.
Sleep supplements have become a popular part of nighttime routines, while probiotics have attracted attention from consumers interested in digestive health.
Rather than introducing another capsule or gummy, StripIt delivered both formulations through thin oral films.
The company has now expanded from two products to five, introducing vitamins that are familiar to a much broader supplement audience.
According to StripIt’s October 6 announcement published by Fitt Insider, the new products debuted September 18–20 at Runningman Festival in Rome, Georgia.
The three-day event brought together running, fitness, recovery, and wellness brands, giving StripIt an opportunity to introduce the products directly to consumers.
The launch took place at the Wellworthy Bodega, marking the first time the company’s complete five-product lineup was available together at an in-person event.
For a relatively young supplement brand, the expansion is significant.
StripIt is moving beyond specialized wellness formulations and into everyday vitamins that consumers may already take regularly.
And the company believes the delivery format could be just as important as the ingredients.
How Do StripIt’s Dissolvable Vitamin Strips Work?
The concept behind StripIt is straightforward.
Instead of swallowing a pill or mixing a powder into water, users remove an individually packaged strip and place it on their tongue.
The thin film dissolves in approximately 10 to 20 seconds, according to the company.
No water is required.
No shaker bottle.
And no chewing.
The technology is based on oral dissolving films, a delivery format already used in certain pharmaceutical applications.
These films are generally made from thin layers of water-soluble materials that break apart when exposed to saliva.
As the strip dissolves, its ingredients are released into the mouth.
Some compounds delivered through specially designed oral films can be absorbed through oral tissues. Others are swallowed with saliva and absorbed through the gastrointestinal tract.
That distinction matters because dissolving quickly doesn’t automatically mean a nutrient is absorbed more efficiently.
StripIt emphasizes convenience, portability, and ease of use as central benefits of its format.
Those advantages are more immediately apparent than any claim of superior biological absorption.
The strips can fit into a pocket, bag, or travel kit, and their individual packaging eliminates the need to carry a conventional supplement bottle.
For consumers who struggle with swallowing tablets or maintaining complicated supplement routines, that could make daily supplementation easier.
Vitamin C: Immune Support in an Orange Vanilla Strip
One of the three additions is Vitamin C, an essential nutrient involved in immune function, collagen formation, and antioxidant protection.
StripIt’s new Vitamin C strip delivers 100 milligrams per serving through a multi-form vitamin C blend.
The company chose an Orange Vanilla flavor, combining citrus notes with a sweeter finish.
According to StripIt’s Vitamin C product page, the formula is designed to provide a convenient way to incorporate vitamin C into an everyday routine.
Vitamin C plays several important roles in human health.
It helps the body produce collagen, a structural protein found in skin, connective tissue, and blood vessels.
It also supports normal immune function and acts as an antioxidant.
The National Institutes of Health Office of Dietary Supplements identifies vitamin C as an essential water-soluble vitamin that humans must obtain through food or supplementation.
For adults, the recommended dietary allowance is generally 90 milligrams per day for men and 75 milligrams for women, with higher needs in certain circumstances.
StripIt’s 100-milligram serving therefore provides a meaningful amount of the nutrient.
But more vitamin C isn’t necessarily better for everyone.
Most people who consume sufficient fruits and vegetables can obtain adequate vitamin C through their diets.
And although vitamin C is associated with immune health, routine supplementation doesn’t reliably prevent the common cold in the general population.
The practical appeal of StripIt’s product is therefore less about introducing a new vitamin and more about changing how consumers take an established one.
Vitamin B12: A Familiar Nutrient in a Different Format
The second addition is Vitamin B12.
StripIt uses methylcobalamin, a form of vitamin B12 involved in normal cellular function.
The product comes in a Blueberry flavor.
Vitamin B12 is essential for red blood cell formation, DNA synthesis, and proper nervous system function.
It also plays a role in energy metabolism.
That connection has made B12 a common ingredient in supplements marketed around energy and focus.
However, B12 doesn’t function like caffeine.
It doesn’t provide an immediate stimulant effect.
Instead, it helps the body perform normal biological processes.
People with inadequate B12 intake or impaired absorption may experience symptoms including fatigue, weakness, and neurological problems.
Correcting a deficiency can improve those symptoms.
But taking additional B12 doesn’t necessarily increase energy in people who already have adequate levels.
According to the NIH’s Vitamin B12 fact sheet, adults generally require 2.4 micrograms daily, although needs vary during pregnancy and breastfeeding.
Vitamin B12 supplementation can be particularly relevant for people following vegan diets, older adults, and individuals with certain gastrointestinal conditions.
For those consumers, a dissolvable strip could offer an alternative to traditional tablets.
However, some people with B12 deficiency require specific treatment regimens or injections depending on the cause and severity of the deficiency.
A consumer supplement shouldn’t automatically be viewed as a replacement for medically directed treatment.
StripIt’s B12 product is currently listed at $32.99 for a one-time purchase, with a subscription option available at a lower price.
Vitamin D3+K2: Combining Two Nutrients Associated With Bone Health
The third new product combines Vitamin D3 and Vitamin K2.
The combination has become increasingly popular in the supplement industry, particularly among consumers interested in bone health and calcium metabolism.
StripIt’s formula contains vitamin D3 sourced from lichen, providing a vegan alternative to traditional D3 derived from lanolin.
Each strip supplies 50 micrograms, equivalent to 2,000 international units, of vitamin D3.
The formula also includes vitamin K2 in the MK-7 form.
The flavor is Fresh Citrus.
Vitamin D helps the body absorb calcium and supports normal bone mineralization.
Vitamin K is involved in activating proteins that participate in blood clotting and bone metabolism.
Those functions explain why the nutrients are frequently combined in supplements.
However, the evidence doesn’t establish that every healthy adult benefits from taking D3 and K2 together.
According to the NIH’s Vitamin D fact sheet, the recommended dietary allowance for most adults through age 70 is 600 IU daily, increasing to 800 IU for adults over 70.
StripIt’s 2,000-IU serving exceeds those recommended daily amounts, although it remains below the established adult tolerable upper intake level of 4,000 IU.
Whether that dose is appropriate depends on individual circumstances, dietary intake, medical history, and existing supplement use.
Vitamin K also deserves attention because it can interact with certain medications, particularly warfarin and related anticoagulants.
Consumers taking those medications should consult their healthcare professional before changing vitamin K intake.
StripIt’s D3+K2 formulation illustrates both the potential convenience and the limitations of the dissolvable strip format.
The delivery system may be easier to use, but appropriate nutrient dosing remains essential.
Why Supplement Brands Are Looking Beyond Pills and Gummies
The supplement industry has traditionally relied on a handful of familiar formats.
Tablets and capsules remain common because they’re relatively straightforward to manufacture, package, and distribute.
Powders allow brands to deliver larger quantities of certain ingredients.
Gummies offer a more enjoyable experience for consumers who dislike swallowing pills.
But each format has limitations.
Large capsules can be difficult for some people to swallow.
Powders require preparation.
Gummies may contain added sugars or require multiple servings to deliver certain doses.
StripIt is positioning oral films as another option.
The company says its products are vegan, zero sugar, calorie-free, and made without artificial sweeteners.
Its focus is on reducing the inconvenience associated with daily supplementation.
That may be especially relevant for people who travel frequently or already manage several supplements.
Instead of carrying multiple bottles, consumers could carry individual strips.
However, thin films aren’t necessarily suitable for every nutrient.
The amount of an ingredient that can fit into a small strip is limited by the film’s size, stability, taste, and manufacturing requirements.
That makes the format potentially more practical for certain vitamins and low-dose ingredients than for supplements requiring several grams per serving.
For example, delivering five grams of creatine in a single small oral film would present a substantially different formulation challenge from delivering micrograms of vitamin B12.
The format’s long-term growth will therefore depend on which ingredients can be delivered effectively and consistently.
Does Dissolving Faster Mean Better Absorption?
One of the most important questions surrounding oral supplement strips is whether they offer meaningful absorption advantages over traditional products.
StripIt markets its technology around rapid dissolution and efficient nutrient delivery.
But those are not interchangeable concepts.
Dissolution describes how quickly a product breaks apart and releases its ingredients.
Absorption describes how much of a nutrient enters the bloodstream.
Bioavailability describes the proportion that becomes available for the body to use.
A strip may dissolve in seconds while some of its ingredients are subsequently swallowed and absorbed through the digestive system.
Certain compounds can be absorbed through the tissues of the mouth, but the extent of absorption depends on the ingredient and formulation.
For vitamin B12, for example, the NIH notes that available evidence doesn’t establish sublingual supplements as more effective than conventional oral forms.
That doesn’t eliminate the potential value of oral films.
Convenience and ease of use can be meaningful advantages, particularly for consumers who dislike tablets.
But claims of superior absorption should be supported by studies evaluating the specific formulation.
StripIt says its batches undergo independent testing for purity, potency, and ingredient identity.
Those quality-control measures are important, but they don’t independently demonstrate superior absorption or improved health outcomes.
For consumers, the most useful distinction is between a delivery system that makes supplementation easier and one that has been proven to deliver nutrients more effectively.
The Founders Want to Build More Than a Vitamin Brand
For brothers Noy and Vem Chatoyan, the three-product expansion is part of a larger strategy.
StripIt isn’t positioning itself exclusively as a vitamin C, B12, or sleep supplement company.
It’s attempting to build a broader supplement platform around oral dissolving films.
In the company’s October announcement, co-founder Vem Chatoyan explained that the opportunity involves making supplementation more portable and approachable, potentially reaching people who haven’t maintained consistent routines with traditional products.
That philosophy helps explain why StripIt expanded so quickly.
Sleep and digestive health provided the initial foundation.
Vitamin C, B12, and D3+K2 introduce more everyday nutritional categories.
The company now has products targeting several different consumer interests while maintaining a consistent delivery format.
That approach also creates opportunities for bundles and subscriptions.
Rather than convincing customers to purchase a single specialty product, StripIt can position itself as a destination for multiple daily supplements.
But expanding the product lineup also increases the importance of clear labeling.
Consumers need to understand what each strip contains, how much of each nutrient they’re taking, and whether different products overlap with supplements already in their routines.
Runningman Festival Gave StripIt Its First Major Consumer Showcase
The September debut at Runningman Festival was more than a product announcement.
It was also an opportunity for StripIt to introduce its format directly to wellness-oriented consumers.
The festival, held September 18–20 in Rome, Georgia, combined running, fitness, recovery, and lifestyle experiences.
StripIt introduced its expanded lineup through the Wellworthy Bodega, giving attendees an opportunity to encounter the products in person.
That kind of activation can be particularly useful for a company introducing an unfamiliar format.
Consumers already understand what a capsule or gummy is.
An oral dissolving vitamin strip may require a demonstration.
Showing someone how to remove the film, place it on their tongue, and allow it to dissolve can communicate the product’s convenience more effectively than packaging alone.
The event also gave StripIt exposure to consumers who may already purchase supplements for fitness, recovery, and general wellness.
For a young brand, those interactions can help build awareness and gather feedback.
Where Can Consumers Buy StripIt?
StripIt’s five-product lineup is available through its official website.
The company also lists Amazon, Walmart.com, and TikTok Shop as distribution channels.
The new Vitamin C, B12, and D3+K2 products are each listed at $32.99 for a one-time purchase.
Subscription pricing is currently listed at $28.99, representing a discount of approximately 12%.
The brand also advertises free shipping and a 30-day satisfaction guarantee.
The expansion into online marketplaces gives StripIt access to consumers beyond its direct-to-consumer website.
TikTok Shop is particularly relevant for a visually distinctive product.
The strips can be demonstrated in seconds, making them suitable for short-form videos showing how the format works.
But broader distribution doesn’t automatically establish consumer demand.
The company will need to demonstrate that customers find enough value in the convenience to justify repeat purchases.
At approximately $33 per product, StripIt competes with numerous conventional vitamin supplements that may cost substantially less.
Its value proposition therefore depends heavily on the user experience.
Could Dissolvable Strips Improve Supplement Consistency?
One of StripIt’s central arguments is that making supplements easier to take could help consumers maintain more consistent routines.
That idea has some practical logic.
A supplement that is difficult to swallow, inconvenient to prepare, or unpleasant to consume may be less appealing to use regularly.
Removing those obstacles could help certain consumers.
However, convenience doesn’t guarantee adherence.
People forget supplements for many reasons, including changing schedules, cost, uncertainty about benefits, and simply not prioritizing the routine.
There is also an important distinction between taking supplements consistently and needing those supplements in the first place.
Not everyone requires daily vitamin supplementation.
For people with adequate nutrient intake, adding vitamins may provide little or no additional benefit.
For those with documented deficiencies or specific nutritional needs, the appropriate supplement and dose can matter considerably.
StripIt’s format may make the process easier for some users.
But its value should ultimately be judged by whether it helps people meet legitimate nutritional needs safely and effectively.
The Bigger Opportunity for Oral Dissolving Supplements
StripIt’s expansion reflects a larger change in the wellness industry.
For years, supplement innovation focused heavily on ingredients.
New formulations.
New combinations.
New claims.
And new approaches to familiar nutrients.
But brands are increasingly exploring the experience of taking supplements.
That includes formats designed to make products more enjoyable, convenient, and portable.
Oral dissolving films represent one potential direction.
The technology already has applications in pharmaceuticals, but adapting it for consumer supplements creates different opportunities and challenges.
The format could appeal to people who dislike pills.
It could work well for travel.
And it may allow certain supplements to become easier to incorporate into daily routines.
However, not every ingredient will be suitable for thin-film delivery.
Manufacturers must account for dose, stability, taste, uniformity, and bioavailability.
Consumers must also consider cost and whether the supplements meet their actual nutritional needs.
StripIt is entering this market early in its development, with five products and a growing online distribution network.
Its next challenge will be proving that the convenience of the format translates into sustained consumer demand.
The Bottom Line
StripIt is expanding its dissolvable supplement lineup with three new products: Vitamin C, Vitamin B12, and Vitamin D3+K2.
The Los Angeles-based company, founded by brothers Noy and Vem Chatoyan, debuted the additions at Runningman Festival in September 2026.
The expansion brings its portfolio from two products to five, joining the existing Sleep and Digest Probiotic strips.
Each product uses an ultra-thin oral film designed to dissolve on the tongue without water.
The new supplements are available through StripIt’s website and other online channels, with individual products listed at $32.99.
But the bigger story isn’t simply the addition of three vitamins.
It’s the company’s attempt to rethink how supplements fit into everyday life.
StripIt is betting that convenience, portability, and an easier consumption experience can become meaningful points of differentiation in a crowded industry.
The scientific benefits of the vitamins themselves are well established in appropriate nutritional contexts, but superior absorption or health outcomes from StripIt’s delivery format have not been independently demonstrated.
Still, the company’s expansion highlights an emerging direction in supplement innovation.
The next generation of supplements may not necessarily introduce entirely new ingredients.
It may change the way consumers take the ones they already know.
The October 6 launch announcement confirms the founders, September festival debut, and expansion from two to five products. StripIt’s official product pages confirm the formulations, flavors, and listed prices. The article distinguishes established vitamin benefits from the company’s unproven claims about faster absorption.