Zendaya has become one of fashion’s most recognizable figures.
On has become one of the fastest-growing names in performance footwear.
Now their partnership is bringing those two worlds closer together.
The Swiss sportswear brand and the actress are expanding their creative relationship, positioning On’s technical footwear and apparel as products that belong just as naturally in everyday wardrobes as they do in athletic settings.
It’s a strategic move for a company that built its reputation around running.
On originally attracted consumers through performance technology, including its signature CloudTec cushioning.
But as the brand has expanded, its shoes have increasingly become lifestyle products.
Zendaya gives On a way to connect that performance heritage with fashion, entertainment, and a much broader consumer audience.
And the partnership represents something bigger than another celebrity endorsement.
On isn’t simply trying to sell running shoes. It’s building a lifestyle brand around movement.
Zendaya and On Launch Their Second Co-Created Collection
On October 1, the Swiss sportswear brand unveiled its second co-created collection with Zendaya, featuring a new footwear silhouette, technical apparel, and an action-movie-inspired campaign.
The collection was developed alongside Zendaya’s longtime stylist and creative collaborator, Law Roach.
According to On’s official announcement, the latest release combines the company’s performance technology with Zendaya and Roach’s approach to everyday fashion.
The centerpiece is the Cloudnova Moon Mary Jane, a new version of On’s lifestyle sneaker that borrows design elements from traditional Mary Jane footwear.
The collection also introduces oversized crewnecks, sweatpants, technical outerwear, and pieces featuring a custom python print.
But the collaboration isn’t simply about creating another celebrity sneaker.
It’s about changing how consumers think about performance sportswear.
On wants its products to move beyond workouts and become part of everyday fashion.
And Zendaya is helping the brand make that transition.
The Cloudnova Moon Mary Jane Is the Centerpiece
One of the most interesting products in the collection is the Cloudnova Moon Mary Jane.
At first glance, it doesn’t look like a traditional running shoe.
The silhouette takes inspiration from Mary Jane footwear, a style typically associated with ballet flats, school shoes, and fashion-forward casual footwear.
But underneath the fashion-focused design is On’s performance heritage.
The shoe features an engineered knit upper, speed laces, and the brand’s signature CloudTec cushioning technology.
According to On’s Zendaya collection page, the Cloudnova Moon combines the company’s comfort-focused construction with a more refined, ballet-inspired silhouette.
The new Mary Jane version arrives in three colorways:
Clove / Ivory
Dew / Antler
Black / Ivory
The shoe is priced at $190, positioning it within the premium lifestyle footwear category.
That pricing is significant.
Consumers aren’t necessarily buying the Cloudnova Moon Mary Jane to improve their running performance.
They’re buying a fashion-oriented shoe that carries the design language and comfort technology of a performance brand.
And that’s exactly where On wants to expand.
From Running Shoe to Fashion Statement
On was founded in Switzerland in 2010 with a focus on performance running.
Its signature CloudTec cushioning helped differentiate the company from established athletic footwear competitors.
The brand initially gained traction among runners looking for a different combination of cushioning, responsiveness, and design.
But over time, On’s products began appearing outside traditional athletic environments.
Running shoes became everyday walking shoes.
Performance sneakers became travel essentials.
And technical footwear started appearing in fashion-focused wardrobes.
Zendaya’s collaboration accelerates that evolution.
The Cloudnova Moon Mary Jane is particularly interesting because it doesn’t simply take a running shoe and introduce a new color.
It changes the silhouette itself.
The result is something closer to a fashion shoe built with athletic footwear technology.
That’s a different product proposition.
Instead of asking consumers to wear running shoes casually, On is designing shoes specifically for everyday style.
Law Roach Is Helping Shape the Collection
Zendaya isn’t developing the collection alone.
Her longtime stylist Law Roach has played a central role in shaping its visual identity.
Roach is widely recognized for his work with Zendaya across major red carpets, fashion campaigns, and public appearances.
Their partnership has become one of the most recognizable creative relationships in celebrity fashion.
Now that relationship is extending into sportswear.
For the latest On collection, Zendaya and Roach experimented with proportions, textures, and adjustable details.
Oversized crewnecks and sweatpants feature ruching and bungee-cord elements that allow wearers to change the shape and fit of individual pieces.
A custom python print appears across a bodysuit, fitted long-sleeve top, and half-zip anorak.
The print gives the collection a stronger fashion identity while maintaining the technical construction associated with On.
In an October interview with ELLE, Zendaya discussed the creative approach behind the collection and its cinematic campaign.
The collaboration reflects a broader idea.
Sportswear doesn’t have to be limited to traditional athletic silhouettes.
It can incorporate fashion trends, unexpected materials, and more expressive designs while maintaining the comfort consumers expect from athletic brands.
The Campaign Looks More Like an Action Movie
The collection’s marketing is just as important as the products.
Rather than launching with a traditional studio campaign, On created a cinematic short film inspired by action movies.
The campaign features Zendaya moving through choreographed sequences while wearing pieces from the new collection.
It’s designed to make movement look effortless.
That creative direction connects directly to On’s broader brand identity.
The company has long positioned movement as something that extends beyond organized sports.
Running is movement.
Walking is movement.
Travel is movement.
And everyday life involves movement.
Zendaya gives On a way to communicate that philosophy without relying exclusively on professional athletes.
Instead of showing a runner training for a marathon, the campaign shows a globally recognized actress moving through a stylized action sequence.
The result is part fashion campaign, part entertainment, and part sportswear advertisement.
It’s also another example of how brands are increasingly creating content designed to be watched and shared, rather than simply displaying products.
This Is Their Second Co-Created Collection
The October release builds on a partnership that began in 2024.
Zendaya first joined On as a brand partner in June of that year.
In April 2026, the two introduced their first co-created footwear and apparel collection.
That launch included the original Cloudnova Moon alongside ribbed tops, anoraks, coach jackets, skirts, parachute pants, and other lifestyle pieces.
The collection was introduced through Shape of Dreams, a campaign film directed by Academy Award-winning filmmaker Spike Jonze.
According to On’s April announcement, the project focused on balancing performance, personal style, and everyday versatility.
The October collection builds on that foundation.
But instead of simply repeating the first release, On is pushing the fashion elements further.
The new Mary Jane silhouette is more experimental.
The python print is more expressive.
And the action-film campaign gives the collection a different creative identity.
That progression suggests the partnership is becoming an ongoing design platform rather than a one-time celebrity collaboration.
On Is Building a Lifestyle Business
The broader strategy is particularly important for On.
Performance running remains central to the company’s identity.
But the brand is increasingly competing across lifestyle footwear, training, tennis, outdoor products, and apparel.
That expansion creates opportunities beyond consumers who identify as runners.
Someone may never participate in a marathon but still purchase On sneakers for travel or everyday wear.
Another consumer may discover the brand through a Zendaya campaign rather than through an athletic event.
That’s the opportunity.
On can continue developing performance technology while using fashion collaborations to introduce its products to new audiences.
The company has already pursued partnerships with fashion and lifestyle names including LOEWE, POST ARCHIVE FACTION, and FKA twigs.
Its collaborations portfolio reflects a strategy built around connecting technical sportswear with design, music, and fashion culture.
Zendaya brings another level of visibility.
Her influence extends across film, television, fashion, and social media.
That makes her particularly valuable to a brand looking to reach consumers who may not follow running.
The Collection Is Launching Globally
The new On x Zendaya collection launched October 1 through On’s website and retail stores worldwide.
The company is also creating special retail experiences in several major cities.
Los Angeles.
Paris.
Tokyo.
Chengdu.
Each location will feature immersive pop-up experiences tied to the collection.
That global rollout reflects the scale of the partnership.
On isn’t treating the collaboration as a limited regional campaign.
It’s positioning the collection as an international lifestyle launch.
And the retail experiences provide another opportunity to turn the collaboration into something consumers can interact with beyond a traditional product display.
The Bigger Trend: Performance Brands Are Becoming Fashion Brands
On isn’t alone in moving across the boundary between athletic performance and fashion.
Sportswear companies increasingly recognize that consumers want products that can function in multiple environments.
A sneaker might be designed with running technology but worn to work.
A technical jacket might be built with outdoor materials but styled as everyday outerwear.
And performance fabrics are increasingly appearing in fashion-focused clothing.
That overlap has helped create a larger market for premium athletic lifestyle products.
Consumers aren’t necessarily separating athletic clothing from casual clothing the way they once did.
They want comfort, versatility, and design in the same product.
Zendaya’s collaboration with On reflects that shift.
The products aren’t abandoning performance entirely.
They’re using performance as the foundation for something more fashion-oriented.
Celebrity Partnerships Are Becoming Product Partnerships
Another important distinction is Zendaya’s role.
She’s not simply appearing in advertisements for existing On products.
She’s helping develop the products themselves.
The collections are co-created with Zendaya and Law Roach, giving the partnership a design component that extends beyond traditional endorsement.
That approach has become increasingly important in fashion and consumer products.
A celebrity ambassador can generate attention.
But a co-created collection can potentially generate stronger consumer interest because the celebrity’s creative identity becomes part of the product.
Consumers aren’t only buying a sneaker associated with Zendaya.
They’re buying something she helped design.
For On, that creates an opportunity to build long-term cultural relevance while continuing to develop its core athletic footwear business.
The Bottom Line
On and Zendaya are continuing to blur the line between performance sportswear and everyday fashion.
Their second co-created collection, launched October 1, introduces the Cloudnova Moon Mary Jane, a $190 ballet-inspired sneaker that combines On’s CloudTec comfort technology with a more fashion-focused silhouette.
The collection also includes oversized apparel, adjustable details, technical outerwear, and a custom python print developed with Zendaya’s longtime stylist Law Roach.
An action-movie-inspired campaign and global retail activations reinforce the launch.
But the bigger story is what the partnership means for On.
The Swiss brand built its reputation around running.
Now it’s using that performance credibility to compete in lifestyle footwear and fashion.
Zendaya gives On access to a global audience that extends far beyond traditional athletes.
And the collaboration shows how performance brands are increasingly competing on design, culture, and personal expression alongside technical innovation.
On built its business around helping people move.
With Zendaya, it’s increasingly focused on what people want to wear while doing it.